I've always had this constant issue with applying my face makeup; I was never able to find a way to apply my foundation, concealer ect. that would give me the full coverage and natural finish that I wanted. I went through numerous types of products, brushes, techniques and beauty gurus until I found the beauty blender. Whenever I go into a makeup store or clothing story I always ask them what is really hot right now? what is the thing that everyone has been loving? Then I ask them, whats your personal favorite? whats the one thing that you just couldn't live without in this store? Now, I have to say, I got this trick from my mom and, since the majority of these people are passionate about their product, it has brought me to find some of my holy grails, including the beauty blender. This fall, I went into a local make up store in my area and asked the women my two questions. The one thing that was different than usual was that the answers to her two questions were the same, her go to product and the hot product of this season was the beauty blender. She, the owner of the store, said that she had been using the beauty blender for years but never thought of selling it in the store because many people were skeptical. However, once the beauty blender phenomenon started to kick off and people started knocking off the original beauty blender she decided she had to set things straight and sell the original in her store. Now its been about two years since that day and I have not stopped using my beauty blender. It is so simple and easy to use, all you do is wet and drain the sponge then you apply the make up to your face using the damp sponge. It seamlessly blends in all your make up and gives that natural finish that I was looking for. The sponge is a perfect happy medium between using a brush and your fingers. There are no brush strokes on your face, it does not soak up a lot of product and you get a full natural coverage look. I have bought and tried the whole spectrum of foundation brushes out there (from Chanel to the drug store) and, trust me, the beauty blender is the best.